
- #Itunes replacement that records pandora for mac for free
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But then again, CEO and founder Daniel Ek is always looking for new ways to help people sort through the sea of digital songs. It seemed like an unusual move for Spotify. Then last month Spotify added another way to discover music with a feature called " browse," through which you can find playlists created by a team of editors or writers.
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Apple HomePod update will add third-party music apps.It has always relied on algorithms, apps, and social - creating and sharing playlists, following other people - to help its users discover new music. The human touch, for instance, is the backbone of the upcoming Beats streaming service run by music industry veteran Jimmy Iovine.Īnd just look at what Spotify, the fastest-growing on-demand music service, recently did. In some ways, this is what all these services are trying to crack, whether it's Rdio, Slacker, or Google Music All Access.

What it boils down to is coming up with the best way to discover new music in the digital era. (The two sides are at odds over money because Pandora pays rates determined by federal statute instead of cutting direct, more lucrative deals with the labels.) Such collaboration is something that just doesn't happen with Pandora, which doesn't work with the labels beyond getting new music and data. Apple didn't respond to requests for comment. At least that is the expectation at the labels, which already work this way with the iTunes Store. And so the people at iTunes Radio, which is an extension of the iTunes Store, will work closely with the labels to figure out whom to feature when. After all, the iTunes Store, which despite attempts by Amazon and Google remains by far the biggest digital music marketplace, relies on people to select which artists get featured, and that can make a new album or track. Apple has also been trying to poach people from the labels themselves.

These are people with deep knowledge in genres such Latin, metal and alternative music who will be responsible for selecting and promoting songs out of the thousands of new releases each month. Those are the lists the labels keep of artists and songs they're betting are on the verge of breaking - even though the data might not yet point to success.Īt the same time, Apple has been staffing up and is looking to hire a range radio music programmers. In the runup to this week's rollout, for instance, Apple has asked all the major music labels for their " heat seekers" lists, according to people familiar with process. "We're hoping Apple shakes up the entire radio market," said one top digital music executive speaking on the condition of anonymity. Pandora, meantime, operates only in the US, Australia, and New Zealand.įor the music labels, the hope is not just that Apple lures people from Pandora - the company has a rocky relationship with the labels - but that iTunes Radio pulls millions of people from the FM dial over to streaming radio, a more lucrative place for the labels. The agreements Apple has with the music labels and publishers generally give it rights to the countries where iTunes operates, which is now in 119 territories - many of those are countries that have no Internet radio service at all.
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It also let's you enter an artist's name - a la Pandora - to build a station, and it does so for free with ads.īecause this is Apple, the potential stage is global, even though iTunes Radio is rolling out initially in the US only. iTunes Radio will roll out with 300 or so genres, from hip-hop to country and doo-wop.

And the big music labels, working closely with their largest digital partner, are rooting for Apple's success. So here comes Apple, which very much wants to be your DJ - albeit with a heavy dose of your iTunes behavioral data mixed in. Yet so far, most people are discovering music the old fashioned way - via FM radio. In a still-young digital music industry, everyone from Spotify to Google is trying to figure out the best way to help music fans discover new music. Apple has built a service in its own image that, to a large degree, leans on taste makers as well as mathematics.
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Not only will iTunes Radio pose the biggest threat to Internet radio king Pandora to date, as I argued here, but Apple now will get an opportunity to recast a decade-old debate about the respective roles of man versus algorithm when it rolls out this new piece of streaming music software. With the arrival of iTunes Radio, which comes out this week with the release of iOS 7, Apple is poised to tackle the streaming music market like no other entrant before it.
